Masterclass – Marketing for the Bottom Line

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Masterclass – Marketing for the Bottom Line

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“Masterclass – Marketing for the Bottom Line” – Thursday, 9 July 2015 from 09:00 – 13:00 (BST) at The Stables Conference & Meeting Venue.

An oft quoted phrase from William Lever, the First Lord Leverhulme and founder of Unilever:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

It is a common jibe that marketing is “fluffy”; meaning that the discipline is unaccountable and that marketers don’t add value. But the world of marketing has moved on and the days of “hit and hope” advertising are long gone. The digital world has transformed the landscape and today’s marketers are highly accountable and ROI return on investment) and thereby added value can and is measured. Music to the ears of hard pressed SMEs where budgets are tight and marketing must contribute to the business!

This Masterclass, an interactive workshop with associated eBook, will equip you to plan, implement and review your marketing activities ensuring they add value and contribute to your business goals.  The content will cover:

Key Definitions

  • Aligning marketing with your business goals
  • What should be in a marketing plan?
  • Key marketing activities
  • Marketing in the digital world
  • Measurement and Return on Investment

The two speakers on the day are:

David Thomas – Pro-action Regional Director (Midlands)

David Thomas

The content will cover

  • Key Definitions
  • Aligning marketing with your business goals
  • What should be in a marketing plan
  • Key marketing activities
  • Marketing in the digital world
  • Measurement and Return on Investment

Rob Thomas – WSI ICAC (Uk & Ireland)

Rob Thomas

The content will cover:

Improve your sales with ‘Social Selling’:

  • Why the old sales model is broken
  • How decision makers use social media for business
  • Developing relationships earlier in the buying cycle
  • Apractical exercise to compare you against your top 3 competitors
Not sure whether to attend? – read some reviews from past event participants:

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